Monday, August 16, 2010

Jack Knows Best

Well, I am a big fan of the brand. Basically J.Crew is my weekday uniform! So I was reading through BOF that the brand is putting all this effort in revamping and pushing the menswear line. Well, if I was a 30 something guy, I'd be a loyal customer!

So what do brands now do when they want to create some buzz online??....They make a nice little video! We know that already right?

So here it is: Short and to the point. Just the way I like it! Kind of reminds me of the Kitsuné Maison ones where the models dress and undress with the season's collection...
I wonder how the 'Style Advice' service works. And more importantly, who is this Jack and why does he knows best??

Here is the Businessweek article if you care to read it.

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