Saturday, August 21, 2010

Editorial Films

September is not yet here, but a new batch of Fashion Films is already emerging. Or should I say Editorial Films?... Since these short online videos are not created by brands, but by magazines (...or content sites such a NOWNESS).

The first film: Hide and Seek, is published by NOWNESS and created by director Zoé Cassavetes. It showcases Louis Vuitton's Summer pieces and its new Maison in London.

The second and third ones are instead created in collaboration with (and published through) DAZED Digital:

The Outsiders is a film directed by Sharif Hamza and is a extension of DAZED September collections issue. It features A/W10 collections by McQ and Givenchy (among others), styled by DAZED's Senior Menswear Editor, Robbie Spencer. You can follow this link to see the film and article on DAZED Digital. It is a pretty cool little film!

The last film was created by London-based designer Tamburlaine Gorst. As with the previous film, it features the designer's A/W10 collection. This was a hard one to find on Youtube, and I really can't understand why DAZED's Youtube Channel is so far behind with its uploads! (...this is me complaining!) So I am including a few screen shots, and you can follow this link to the DAZED Digital interview with Gorst and the film.

Wow these DAZED films are full of attitude!.... And I can't wait for Fashion Week season to see what will brands [online-wise] come up with this time around!

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