Friday, July 9, 2010

NO WAY BACK

Here is the new YSL short film created for the Homme Printemps-Eté 2011 collection. It was directed by Ari Marcopoulos, and features Californian tattoo artist Mark Mahoney from the Shamrock Social Club (their website is actually pretty cool!).

So while YSL Manifestos (women's collections) are basically the little films of the shooting of each season's ad campaign, the men's films are always more 'artistic' or include some sort of narrative. And I like them because they are created to 'set the mood' for that upcoming collection (... instead of just showing the collection). I think it's a bit like where Stefano Pilati's mind is at... Perhaps his inspiration for that collection. No Way Back follows this tradition, and the tattoo theme ads this coolness to the already cool YSL. Kinda badass!

And by the way.... I find Mahoney's styling to be fantastic! I absolutely LOVE the hair!

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