Sunday, July 18, 2010

Kitsuné x Ponystep

If fashion is more than clothes- a lifestyle, these are 2 names that you should know. To complete your hipster-fashion world. After all, a perfectly styled outfit is not complete without a cool party to take it to, right?!

Kitsuné is a French record label led by Gildas Loaec and Masaya . And if you haven't heard any of their compilation CDs (including the Kitsuné BoomBox one mixed by Jerry Bouthier!), then you might want to start considering doing so. Like NOW. Their pop meets retro meets disco meets electro meets nintendo (So French!) style if ALWAYS fun. And cool, Paris-style!

They have also opened up a small shop in Paris at 52 Rue de Richelieu (1st Arr.), were they sell their new-ish (ok I don't exactly know since when...) clothing line: Kitsuné Parisien. This brings to mind another favorite Parisian name- Surface To Air. Which also began as something else (a Creative Direction Agency) and ended up creating an eponymous brand and opening up a shop on the 3rd Arrondissement. Pourquoi pas? I guess...

Here are some pics from Kitsuné Tee t-shirts, cool CD covers and the Shop:

Kitsuné Tee Line:
Album Covers:
The Shop:
...cool right?!

Ponystep, in turn, is more like a legendary party turned online fashion magazine. Led by Richard Mortimer... and if the name sounds sort of familiar, YES he was THE creator of the even-more-legendary [London] BoomBox club/parties. If someone is cool, no questions asked, that is him!

Why am I bringing these 2 names up? Well, a visit to both their websites will surely keep you entertained for quite a while. But most importantly, because Kitsuné and Ponystep have teemed up this summer to create a new compilation CD mixed by DJ Jerry Bouthier (...as previously mentioned, he also mixed Kitsuné BoomBox back in 2007). The CD came out this past 5th of July and I can not wait for my Amazon order to arrive!


So coming back to fashion videos and that sort of thing that I love to talk about.... here is yet another great use for online videos!

The first is a short video of the photo shoot for the cover of the Kitsuné x Ponystep CD. Much like a video of the photo shoot of a season's ad campaign- YSL Manifestos for example. So yes, you can create a cool little video for almost anything these days!

The following ones, that I've just discovered now, promote each season's Kitsuné Maison compilation together with its Kitsuné Parisien collections. Quite smart! Well I guess if you are capable of producing both music and apparel, why not use them all together!

I spy a lifestyle brand! :)

Tuesday, July 13, 2010

Congratulations Spain!

This pic was taken on Monday afternoon at Plaza de Cibeles in Madrid. Waiting for 'LA ROJA' to arrive. The entire city was out! Good job Spain! You played a mighty fine footbal on Sunday!

I'm so proud! :)

Friday, July 9, 2010

NO WAY BACK

Here is the new YSL short film created for the Homme Printemps-Eté 2011 collection. It was directed by Ari Marcopoulos, and features Californian tattoo artist Mark Mahoney from the Shamrock Social Club (their website is actually pretty cool!).

So while YSL Manifestos (women's collections) are basically the little films of the shooting of each season's ad campaign, the men's films are always more 'artistic' or include some sort of narrative. And I like them because they are created to 'set the mood' for that upcoming collection (... instead of just showing the collection). I think it's a bit like where Stefano Pilati's mind is at... Perhaps his inspiration for that collection. No Way Back follows this tradition, and the tattoo theme ads this coolness to the already cool YSL. Kinda badass!

And by the way.... I find Mahoney's styling to be fantastic! I absolutely LOVE the hair!

Wednesday, July 7, 2010

Moving Window & Design

Today I just want to show you these 2 videos I recently found after some hours of internet abuse. Yes it is really HOT outside, so I'm staying close to my AC for now....

The first is a video created by Portuguese Menswear store Por Vocação (from Porto). It documents a window display they created for the SS10 Buttero sneakers. The display in itself I find quite original, but the video is also nicely shot. And obviously, through a video, more people can experience this little installation.

I have seen so many 'amateur' videos (... as in fan generated) of window displays from diverse luxury brands (Hermes and LV come to mind), but this Por Vocação video makes me wonder... In terms of In-Store installation + Online videos: Think of what Colette could do (..not to mention SO MANY brands...). Interesting right?

The second video is about 3 design companies from Catalunya: Nanimarquina- a rug 'Editora' or 'Editrice', Teixidors- a textile company, and Catalunyam!- a t-shirt brand. Created by the Barcelona Centre de Disseny (BCD), this video focuses on the relationship each of these companies have with design. Sort of a quick ABC for any design company. And whether you like the products or not, I certainly appreciate what this video is trying to teach.