Monday, May 3, 2010

COMING HOME by Bruce Weber

You might know him from his B&W ad campaigns for Abercrombie & Fitch. More recently, you probably saw his 'Fashion Film' "Ain't Nothin' Like The Real Thing" for YSL Homme this past January. The point is.... you know him! Bruce Weber that is.

But also... after Milan's Design Week (and Fuorisalone exhibitions), I mentioned seeing an interesting 'Design Film' at DEDON's showroom in Zona Tortona. It was interesting because it was the first time that I saw a design company creating a short film like the ones the fashion industry has been so busy distributing all over the web [mostly] since last year.

Yes... the birth of Design Films! (Don't say I didn't tell you first!...)

So, a few days ago I was going through Spanish AD mag, and this little CD dropped into my hands. It came along with a small editorial featuring stills from the film. (Actually my capricious and revelrous little MAC spitted the CD right back out, but hey... there's always Youtube!)

Here's the AD (Spanish) Editorial:
Here's the Film:

You can also check the Film out on DEDON's website. On it's BLOGAZINE section. Actually, this is the first time I see this, uhm, concept... Blog + Magazine. Well, that kind of makes sense. ... Basically it is what so many brands are doing already (professional blogs) but the term has nice ring to it.

All in all, I think it is a nice campaign DEDON is pulling off. Now, I would LOVE to see something from Alessi, Moroso and Kartell!

Can I pitch in with some really fun ideas??

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