Sunday, May 30, 2010

Tsumori Chisato Ads

I've known the work of Surface To Air for quite a while now. It is a Paris-based Creative Agency. I also saw with excitement the birth of their eponymous brand. First through their online store ( ..I might have bought a thing or two there...), and since last year a Flagship Store in Paris at 108 rue du Vieille du Temple on the 3rd Arr. Whenever I'll manage to go back to Paris, that would be a sure stop!

But going back to their art direction work, it is brilliant. They have worked for fashion, luxury and music industries. Created music videos, 'online ads' and advertising campaigns. The Agency section on their website is a graphic designer's heaven.

Amongst my favorite pieces from their portfolio are the campaigns created for Tsumori Chisato on previous seasons. They don't follow traditional fashion or luxury 'codes'. No B&W, no laconic, hedonistic nothin'! They are all of course focused on pattern (given the brand...), but I love how they portray fabric as a landscape, movement and ornament in itself. They are also very sweet. But not too much. Just the right amount.

SS '08:
The images from this collection remind me of the Chinese movie House of Flying Daggers, with flying warriors dressed in opulent (and colorful) clothes.
SS '06:, try to imagine these images in movement! I would LOVE to see a Tsumori Chisato 'Fashion Film' created by Surface To Air.
AW 05/06:
These ones are amazing. They are almost too cool just because the idea is so simple! There is also something a little Baroque about them. Like old paintings of royalty. Perhaps a Goya? The 2nd and 3rd one also remind me of Klimt. The paintings where he inserted figures of women into these golden backgrounds full of doodles and little patterns. It is actually quite 'refreshing' to be able to reference a little art into fashion ads!
SS '05:
Girl in the ad: '...Damn, I have nothing to wear!" ; )
A stop motion version of this campaign could've been really cool!

Thursday, May 27, 2010

Kate Moss for Topshop SS10

With the aim of promoting the launch of its SS collection (out online and in-stores this past 20th of May), TOPSHOP got together with super Fashion Filmmaker duo Nick Knight and Ruth Hogben from SHOWstudio to create this video. It is very sixties. Twiggy comes to mind. Love the song. It is fresh and flirty. I also love the pastel-colored furry neck thing... All in all, a nice little summer video!

But also.... this is not the first time that TOPSHOP collaborates with SHOWstudio. Last year, for Christopher Kane's AW09 collection, Ruth Hogben also produced this awesome and glittery video:

Wednesday, May 26, 2010

It Must Be Love, Love, Love

It's a silly little video that I just saw today on BOF, but I love the song (performed by Madness) and it is so colorful and cute. I also added it to show the difference between 'online ads' and 'fashion films'. This ad of course, goes straight to the point- Showcasing Burberry's April Showers collection. And ALWAYS to a very young audience...

Saturday, May 22, 2010

ASPESI in Madrid

I read on May's Wallpaper* that ASPESI had recently opened a shop here in Madrid in Barrio de Salamanca. So of course I wrote down the address and went out to investigate.

It is located in Calle de Jorge Juan 5 (almost on the corner with c/ Serrano) inside a building's little courtyard. So it's kinda hidden. Kinda secret. If you don't know it is there, you can easily pass it by without noticing. It's like a secret [fashion] garden! (...ok I guess you get the point...). The salesgirl told me the store had opened last October.

It is actually pretty big... and GORGEOUS! I'm a Fan! Like. Like. Like! Seriously, I have rarely been charmed the way I was yesterday by a space like this. It was designed by Teresa Sapey's Architecture Studio (in Madrid). I guess I'm also a fan of hers now.

Unfortunately I wasn't allowed to take pics. Damn noisy camera! Damn no pictures policy! These are the times when I am in most need of my Milano dear 'Excursions Partner'!
I need to get a fashion/design-centric friend here to help me distract the salespeople while I steal some shots! Anyone up for the job??

But back to the store description: The ground floor is all women, while the bottom one is for men. But beyond the merch, the decoration is exquisite. I could really see myself living happily ever after in there. They had azulejo tiles, super bright colored rugs, large graphic artworks on the walls and chairs that could be from Moroso but aren't. There are ceiling-to-floor windows on the back of the store overlooking (guess what?) a really peaceful rose garden (ok maybe it's just a rose garden in my imagination.....but it is SO pretty!). In the center, there's also a glass door that would take you to that garden...

Charming enough for you? I will definitely be going back with an accomplice. Besides this blog, I really need to get some pics of those rugs! I need to know where they come from. Who produces them. Rugs are my personal obsession and source of continuous research. Patterns, colors, textiles. Now you know...

A 'Menina' greets you just outside the store:

Friday, May 21, 2010

Lady Blue Shanghai

Back to my original and favorite subject: Fashion Films!

Finally here: Chapter 3 of The Lady Dior Saga. This time it takes place in Shanghai (no surprise there!). In case you haven't been following the 'saga', the first one was in Paris: The Lady Noir Affaire (the ad campaign and film). And the second one was in New York: Lady Rouge. Although for the Lady Rouge chapter Dior didn't create a short film but a music video. 'The Eyes of Mars', with music and lyrics created by Franz Ferdinand. Performed by Marion Cotillard. She actually has a great voice for rock, so the outcome was actually pretty cool. I think it was a smart collaboration.... and definitely more NY!

The Lady Noir film, directed by Olivier Dahan, had beautiful photography. It was quite impressive. A film noir. But I didn't precisely like it because it focused too much into what it seemed the whole range of Dior products. The handbag, accessories, shoes, everything! Not so 'classy' for a luxury brand I though. But I forgave it because it was created in the early days of 'fashion films' and brands were JUST beginning to figure out what to do in motion.

I have been repeating ever since that through fashion films brands have the opportunity to show so much more. Beyond product....

On the Lady Rouge 'Eyes of Mars' video, I was actually happy to see that it was less about product. More about concept and styling. The video only focuses at times on Dior's iconic pattern, which is more than enough to get the message through. On Lady Blue Shanghai, a blue Dior handbag appears in the middle of a room. As a source of mystery and magic. The protagonist in a way. It doesn't bother me at all because it has a 'part to play' in the story.

The film is trippy, mysterious, stylish and cool. While watching it for the first time, the flashback scenes reminded me so much of Mulholland Drive. Only to realize at the end that the director of Lady Blue was in fact David Lynch. Duh. Only one person can do trippy and mysterious that way. I felt like such an idiot for not knowing this beforehand! (The worst part is that this has also happened to me before: I was watching Sherlock Holmes a few months back and thinking of how much the style reminded me of Snatch. Come credits at the end and I see that Guy Ritchie directed it. Super Duh!....well, at least my instincts are on the right track...).

Were do I think the next episode of the Lady Dior Saga could take place? Well, considering that Brazil's economy is on the rise, maybe we will see Marion Cotillard around the beaches of Ipanema? Or maybe all the way up in Moscow....

The Lady Noir Affaire- Showing close-ups of all products...
Lady Rouge- Showing only the Dior pattern. More like 'The Eyes of Dior'...
Lady Rogue (song) campaing:
Lady Shanghai Blue- The blue (magic) bag:
I also happen to LOVE this shot. It is kitschy and stylish all at the same time!
Here is the Film: (Part 1 & 2)

Here is the 'Poem': (A bit too long for my online-video taste though...)

You can also see the film on

Thursday, May 20, 2010

'A Little Piece of Tom'

If you are looking for a new lipstick, perhaps THE perfect summer lipstick... then you should know that TOM FORD just launched his own collection of 12 Private-Blend awesome colors (with equally cool names!). Presenting a rouge-scale of tones ranging from Vanilla Suede (the lightest) to Black Orchid (obviously the darkest...). You might also want to know that this collection is produced by Estée Lauder (You can read a WWD article here).

The ad, SURPRISE SURPRISE, is super sexually charged. You just know it is a Tom Ford ad. Miles and miles away!. Also, my friend and I can already see a future in Private-Blend Nail Polish for Tom. Can you imagine the ads? I can!..... I can see red nails digging into some hot guy's back. Right?

So L and I saw the launch of this collection last weekned at LaRinascente. With walls covered with the ad (first pic). We headed straight to the Tom Ford counter. Hypnotized. In love. Well, let me tell you... they don't come cheap! But as my friend wisely said, they are 'A little piece of Tom!' lol. She ended up buying the Cherry Lush one (hot-pink!), while I waisted no time in asking for the one in the picture. By the way, if you want it to look all shinny like in the ad, you have to use some gloss on top. The sales guy kindly suggested an Estée Lauder one :)

You can follow this link to the collection's site. And see its little video/ad here.

As for me... maybe if I use my True Coral lipstick often enough, I'll end up meeting a Tom-Ford-worthy hot guy!

Monday, May 17, 2010

Weekend in Milano

I went back to Milano last weekend because I had to pick up some more of my stuff. Yes, it sounds like a HUGE pretext but moving for me is never 'Light'. Plus I got to see some of the girls I miss so much and go to some of my fav places in the city.

So if you're planning to travel to Milano for a few days, here are some of the things I did (A.K.A: Milano's Best Hits): Friday Night at Club 11 (I hear the Mojitos are actually really good!). Saturday, (well...) shopping around Brera, via Montenapoleone, LaRinascente (... I only like it because they have brands like SONIA by SR, Sandro, Sadig & Voltaire and See by Chloe, but the top floor's Deli and the botton floor's 'Design Supermarket' where they have shops-in-shops from Kartell, Alessi, and The Conran Shop are definitely worth a quick visit!) and Corso Ticinese. Saturday Night, I had a really nice dinner on the Navigli at Officina 12 and afterwards you can always head down to Punks Wear Prada parties. Sunday, lunch around Brera (the weather was actually really nice!) and Aperitivo at Exploit, where my friends and I decided they have 'the best Spritz of Milano'.

Apparently in Brera there is also a vintage market every 3rd Sunday of the month. This was only the 2nd, but I guess they put it up on account of the nice weather. You can find all sorts of accessories including handbags and bijoux.

This vintage Gucci bag was good as new. But still it cost like 180 Eu. So not THAT cheap!
I went crazy for the orange cat pin, so cute!
What did I get? This little Chanel keychain for the fabulous price of 10 Eu!
It is the perfect weekend souvenir :)

Wednesday, May 12, 2010

Mercado de San Miguel

My sis is in town on vacations so I took her around Madrid in one of my famous walking tours. Ok maybe not so famous but I'm very good at it! Anyways....we ended up at the Mercado de San Miguel (next to Plaza Mayor), which is one of my favorite places at the moment. By the way, you might not know this yet but I'm a huge foodie!

So basically it is like a small high-end version of a market. The branding (logo, signage, etc) was nicely designed and is used consistently all around, so for me that is a big plus in the experience. The architecture is beautiful. Charming. But back to the important part....the FOOD! As you go around it there are stands of everything from chocolates, to cheese, jamón, seafood (like super fresh oysters) and of course tapas. All these you can eat right there alongside a glass of wine, champagne or beer. Sounds like fun? Needless to say, the place is always full!

...You know you really are in Spain when you find yourself surrounded by people eating and drinking right in the middle of the day! Economical crisis? What crisis?!

The biggest cake ever! And free for everyone! ...To celebrate the Mercado's 1st Anniversary. This place is so much fun!

Amazing right?!

Tuesday, May 11, 2010


I've been 'Off the Grid' lately. Not by choice. It's just that Vodafone's pre-paid internet service kinda sucks. At least in my case.

In short, that is why I haven't been posting and without internet I was forced to go out and enjoy Madrid. Not such a bad trade after all. There's so much to discover!

Basically, the high-end district is called Barrio de Salamanca, which here is also called "La Milla de Oro" (The Golden Mile). And like any other big city of the world, you can be sure to find the usual suspects: Chanel, Miu Miu, Cartier, Bottega Veneta, YSL and so and so on... Of course these brands are like McDonalds in a way. Wherever you go, you are sure to find them. And you know exactly what awaits inside. Not so much fun after a while... What about uniqueness? Exclusivity?

So, what makes Madrid so interesting (and for now I'm just talking fashion-wise) is that it is full of really amazing boutiques and concept stores. So my 'homework' for the summer will be to document that and discover all sorts of local brands. I will begin by Barrio de Salamanca but of course it doesn't end there! I've heard there are more 'exotic' vintagy places all over town!

Until then, I leave you with 2 fun pics.
If this pic was from a musical, that would be my time to sing....'And all that Jazz....' haha.

Tuesday, May 4, 2010

Chanel N°5

Playing with Spanish VOGUE...
Cool Ad!

Monday, May 3, 2010

COMING HOME by Bruce Weber

You might know him from his B&W ad campaigns for Abercrombie & Fitch. More recently, you probably saw his 'Fashion Film' "Ain't Nothin' Like The Real Thing" for YSL Homme this past January. The point is.... you know him! Bruce Weber that is.

But also... after Milan's Design Week (and Fuorisalone exhibitions), I mentioned seeing an interesting 'Design Film' at DEDON's showroom in Zona Tortona. It was interesting because it was the first time that I saw a design company creating a short film like the ones the fashion industry has been so busy distributing all over the web [mostly] since last year.

Yes... the birth of Design Films! (Don't say I didn't tell you first!...)

So, a few days ago I was going through Spanish AD mag, and this little CD dropped into my hands. It came along with a small editorial featuring stills from the film. (Actually my capricious and revelrous little MAC spitted the CD right back out, but hey... there's always Youtube!)

Here's the AD (Spanish) Editorial:
Here's the Film:

You can also check the Film out on DEDON's website. On it's BLOGAZINE section. Actually, this is the first time I see this, uhm, concept... Blog + Magazine. Well, that kind of makes sense. ... Basically it is what so many brands are doing already (professional blogs) but the term has nice ring to it.

All in all, I think it is a nice campaign DEDON is pulling off. Now, I would LOVE to see something from Alessi, Moroso and Kartell!

Can I pitch in with some really fun ideas??