Wednesday, March 3, 2010

CHANEL Lovely Game

Paris Fashion Week began today and I was checking out the Chanel News page for updates. Instead, I found this new little (temporary) iPhone application: Lovely Game. Designed as a Slot Machine Game and developed by Mazarine, it was created to help Chanel fans discover the brand's latest accessories.

It looks very nice and I like the idea, but it's only entertaining for a second: Every 3 times you spin it shows up with a match!.... It would be a lot better if you could for example, first- Save the images you liked, or second- be re-directed to Chanel's e-commerce App (Is there one?)
Also, I wish the points you won were real!!

On the other hand, there is a new Vogue iPhone App: Vogue Stylist. It allows users to click on an electronic Vogue ad, or take a photo of a print one (with their iPhones). It then takes them to a retail website were they'll be able to find all pieces included in the look. How cool is that!? Shopping is so easy now! I used to not go around stores to "avoid temptation". Now temptation comes to you; wherever you are!

You can read all about it in this great WSJ article.

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