Friday, February 19, 2010

NYFW A/W 10-11 Live Streams!

Last season's big hit live-streams were McQueen's Plato's Atlantis (of course!), Louis Vuitton's (Which you had to become a Fan Of on its Facebook page to access it) and Burberry's (Where people could post comments Live).

I was then very excited to see McQueen + SHOWstudio's collaboration. Creating a microsite specially for the live streaming event. In terms of design, this is really cool because you can brand out the whole page and create stronger "online experiences". But still it raised the question of how were brands going to update this idea every season.

This season there were 3 main live-show broadcasts coming from NYFW. First, Marc Jacobs Fall 2010 collection streamed from its new site live.marcjacobs.com with a moving remix of Over the Rainbow, in a cardbored-covered Lexington Avenue Armory. (I'm not actually commenting on the shows- you can go to WWD for that).


And then, there was also Alexander Wang and Rodarte. Both brands streamed in collaboration with SHOWstudio. I was really excited to see that this time around, Nick Knight & co. have actually built a Live page too- Live.SHOWstudio.com, where you can access the shows (duh.. live, and also "on demand" afterwards), see other seasons shows (non SHOWstudio collaborations), and read their blog. Not too bad for a Fashion Week platform!


By the way, I really liked the choice of music in Rodarte's show. The opening one also appears on the movie BLOW- Yes, the scene when they're getting high! (But this music is only included on the SHOWstudio version) ...so naturally it made me think of that 70's mood. Which is what the collection was all about- this mix of hippie/Mexican-American/romantic spirit. Loved it.

What I liked the most? Following the live-broadcast, Alexander Wang's show was projected on the American Eagle Outfitters billboard on Times Square! How's that for reaching the "masses"! You can find a video of it on the Live.SHOWstudio Collections blog.

What pisses me off though, is that these pages omit sharing or embedding options. So what's the point?!

Here are the shows:

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