Sunday, February 7, 2010

Luxury Production

Its nothing new that Luxury brands are using Heritage as a communication tool- Yet I think that while Heritage might help in creating interesting narratives and support online content, it is not necessarily top fashion company's strongest argument to support their super high prices.

So more and more I have been finding videos included on brands Podcasts, Youtube Channels, Websites and so on finally showing to their fans/customers the process of Couture and Leather Goods making. These videos are not so entertaining as they are educational- But perhaps that's the point, the more educated customers are, the more discerning and appreciative of quality they become.

Here are 3 good examples:

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