Friday, February 26, 2010

LOVE Issue 3

Issue 3 of LOVE has this special editorial where models Daria Werbowy, Kate Moss, Jeneil Williams, Lara Stone, Naomi Campbell, Amber Valetta, Kristen McMenamy and Natalia Vodianova are photographed by Mert Alas and Marcus Piggott.

I'm going to leave you wondering about the more naked photos (...trying to keep this PG-13. Maybe). But the images are beautiful, and quite badass!

Wednesday, February 24, 2010

Burberry Prorsum in 3-D

When I hear 3-D, it brings back memories from when I was really really young. I remember, perhaps during the early 90's, going to a 3-D theater in Walt Disney, Florida (...or was it MGM Studios?) and watching MJ's Thriller and Hitchcock's The Birds with those blue and red paper shades. Yes, the deam birds were flying at me and it was really scary!

So about 20 years later, well, the times they are a-changin'.... and 3-D audiences are no longer wearing bermudas or fanny-packs (Thank God!). Since last season, Burberry has been transmitting its Prorsum runway shows live through the specially created website- Live.Burberry.com. This year, however, the brand aimed to present the A/W 2010-11 collection "globally". So lucky VIPs and magazine editors (..and buyers?) where invited to Experience-the-show-live-in-3D Events in Dubai, Tokyo, L.A, New York and Paris (All at the same time except L.A. due to time difference). Fun! ...and as expected, it's been all over the fashion news.

At least these shades look a bit more sophisticated than the discardable paper ones!

Photo by Thomas Iannaccone via WWD. New York Audience at Skylight Studio

It's all very modern in terms of communication, but it all sounds very retro to me. Well, the new part is the live-streaming, but it still makes me wonder why no-one has thought about bringing 3-D to fashion before. It's been here since forever! Ok, maybe because it could suck... but brands like Alexander McQueen and Diesel have used holograms in their shows before (quite beautifully), so maybe a mix of runway + 3-D (alongside- not 'Live' in another city) could be something new to think about.

About the video.... there were some product close-ups during the beginning (Pre-show segment), yet seeing them from my computer didn't mean much. But they were created to be seen on a large screen and in 3-D, so I wonder how the materials popped-out and "felt" to the shades-wearing-guests. Maybe this, more than runways shows, could be translated into online product communication. Of course it would require you getting your pair of blue and red shades- hmm... maybe at the brand's stores or shops-in-shops, maybe they could come inside a glossy. But seeing apparel, shoes or bags in 3-D- with rotating and zoom-in functions... from home, seems like a cool way to go.

Ok I might be babbling.... but I'm trying to think of other possible uses for this technique, since the Live 3-D thing can get old very quick. Live-streaming was news last season, this year it's a given...

The sheepskin coats were definitely the stars of the show, and looking at the Live-Feed, I could tell I wasn't the only one thinking just that!

So, while I keep on thinking of the possibilities of 3-D in fashion, you can start by watching the show on Live.Burberry.com. I'll put it up once Burberry adds it on its Youtube Channel.

POP: 2 Sides, 1 Glossy Experience

The internet is not going to substitute print. At least not smart and cool glossies like POP or LOVE or DAZED or AnOther or V. Internet instead can compliment an editorial and/or promote a new issue: On print you can get, well... the photos, the full interviews, the beautiful layouts. Online, you can see a shoot's video.... and lately, video teasers or commercials.

Richard Prince created the latest cover of POP, with model Abbey Lee Kershaw as his cowgirl. But beyond the cover and a poster, you can also see her online on a video teaser and "interact" with her through motion detection (on your computer or through Pop's iPhone App)- in a new Augmented Reality (AR) initiative from the magazine [thepop.com/ar].

I still can't get my webcam working, but the Issue if full of Markers included on different editorials. I'm adding here a scan of the instructions page, and will be reporting on my "augmented experience" once I figure out how to do it. But so far it seems like fun, and smart, and engaging.



Images taken from POP Magazine Issue 22 and thepop.com

Here's the Teaser:

Tuesday, February 23, 2010

Marc by Marc Jacobs Alert!

I know I mentioned it before in some other post, but now I have visual proof! Marc by Marc Jacobs will be opening in Milan this Spring in Piazza del Carmine.

My friend and I went to investigate, and read what the little taped sign had to say.... and as far as we understood, it had something to do with a bar permit. Now, I don't want to get over-excited ahead of time, but, I can already imagine the possibilities! Maybe a DJ, and summer aperitivos at MJ's? Whoa! It is after all located in a Piazza, and the space is quite large!
I'm crossing my fingers.


If I had a baby girl.... she would sleep in a silvery-heartsy cradle. It's a retro-futuristic farytale!... and it reminds me of Warhol's (Silver) Factory.

These super cute and fashionable baby furnitures come from Cyrus Company Bambino, and the store is located in Via Brera (Next to Shu Uemura).

Sunday, February 21, 2010

YSL Strawberries A/W 10-11

It was Carnevale in Milano this past Saturday, meaning that the center- Duomo, was packed with people. Specially cute little bambini all dressed up in their animals, princesses and superheroes costumes. And balloons.... lots and lots of balloons! Me and my friend kept getting attacked by a mean Unicorn. There was nowhere to scape, yet we were on a mission!

With every season, YSL launches a Manifesto [YSLmanifesto.com]- A video chronicle of the new collection's campaign. The photos are always taken by Inez van Lamsweerde and Vinoodh Matadin, and every season brings a new supermodel (Gisele, Kate, Naomi and so on). For this one: A/W 2010-11, is Natalia Vodianova's turn. If you haven't seen the previous ones, then you should definitely do it! (You can find them on the same website- on Archive).

But most importantly (at least for this post) is that since last year, part of the Manifesto campaign includes YSL giving away silk-screened-totes and posters in "select fashion capitals". Thanks to WWD, I knew that on FEB 20 the brand was going to distribute about half a million copies of their catalog (and the Strawberry totes!) on the streets of London, Paris, Milan, Tokyo, Hong Kong and Berlin (They were distributed in NY during its Fashion Week). So, taking a while guess, we headed towards via Montenapoleone.

As we began to get closer, the more people we could see carrying strawberry envelops! There were strawberries everywhere! I only saw 1 or 2 totes... but managed to get 3 catalogs! (...since I'm a bit of a collector...). How I got all of them might be a little embarrassing to tell, although totally worth it. The only sad thing, though, was to see that so many people had left theirs in the trash!...I was fighting the compulsion to take them all, and thankfully, my friend was able to dissuade me of doing it with just one look : )
I guess some people are into it.....and most aren't. Too bad. But as far as strawberry-collecting goes, it was Mission-Accomplished for us!

I was in for a surprise when I got home and saw what was inside the envelops. At first I thought it was just 1 poster (folded many times), but instead there was a full catalog!.... All the way open, each page is almost 1 meter wide and printed in really-good-quality matte paper. No wonder why they weighted so much!

I think it is an awesome "gift" (and I usually don't use the word awesome!). And since I'll be moving to a new city (... and to a new apartment) soon, I can't wait to frame one Manifesto-Poster and hang it in the living room!

Also, amongst all the content that you can find on YSLManifesto.com, there is a PDF file of the entire catalog. Of course, they look like 2 half images collaged together, but this is because it keeps the order of the printed version (where you get the full image). Still, they look quite cool! But perhaps what I appreciate the most of this website, is that it includes Sharing options. So many brands forget (or don't want) to include them, even when it's beyond clear by now how essential they are.

Here are a few screen-shots from the film. It reminds me a little of the 80's (...best side of the decade though)- With images overlapping (remember those old MTV videos?), the geometric shapes in clothes, strong composition and colors and hard shadows.

Changing the subject a little bit....
Along with bambini, confetti and strawberries, the streets of Milano where also invaded by another brand.

The Sonia Rykiel collection for H&M finally came out! ...it might have been out for a few days already for all I know, but it was this Saturday that I spotted people all over the city carrying the pink shopping bags. As the graphic-design-in-fashion geek that I am, I had to have one! So I went in and bought myself a multicolored stripy scarf. Well, I didn't buy it just for the bag... I wanted to keep something from that collection because I really like Sonia Rykiel, but most of the clothes I felt would look better on 14 year-old girls. Not me. Hence, just the scarf : )

Seriously.... isn't the design the cutest!

So for Milanese kids, Carnevale means 2 things: Dressing-up and Party! And that's exactly what I did that night... xx


Here is the complete Manifesto:

Friday, February 19, 2010

AnOther + Marion Cotillard Fashion Film

Just came in the mail! A beautifull collaboration between the magazine and the french actress.

Directed by photographer Craig McDean, the film is part of an editorial (Online + Print... I like!) that will continue as an interview in AnOther Magazine 18.

Here is the link to the film. And if my word is not enough, these photos should convince you to go and see it!


NYFW A/W 10-11 Live Streams!

Last season's big hit live-streams were McQueen's Plato's Atlantis (of course!), Louis Vuitton's (Which you had to become a Fan Of on its Facebook page to access it) and Burberry's (Where people could post comments Live).

I was then very excited to see McQueen + SHOWstudio's collaboration. Creating a microsite specially for the live streaming event. In terms of design, this is really cool because you can brand out the whole page and create stronger "online experiences". But still it raised the question of how were brands going to update this idea every season.

This season there were 3 main live-show broadcasts coming from NYFW. First, Marc Jacobs Fall 2010 collection streamed from its new site live.marcjacobs.com with a moving remix of Over the Rainbow, in a cardbored-covered Lexington Avenue Armory. (I'm not actually commenting on the shows- you can go to WWD for that).


And then, there was also Alexander Wang and Rodarte. Both brands streamed in collaboration with SHOWstudio. I was really excited to see that this time around, Nick Knight & co. have actually built a Live page too- Live.SHOWstudio.com, where you can access the shows (duh.. live, and also "on demand" afterwards), see other seasons shows (non SHOWstudio collaborations), and read their blog. Not too bad for a Fashion Week platform!


By the way, I really liked the choice of music in Rodarte's show. The opening one also appears on the movie BLOW- Yes, the scene when they're getting high! (But this music is only included on the SHOWstudio version) ...so naturally it made me think of that 70's mood. Which is what the collection was all about- this mix of hippie/Mexican-American/romantic spirit. Loved it.

What I liked the most? Following the live-broadcast, Alexander Wang's show was projected on the American Eagle Outfitters billboard on Times Square! How's that for reaching the "masses"! You can find a video of it on the Live.SHOWstudio Collections blog.

What pisses me off though, is that these pages omit sharing or embedding options. So what's the point?!

Here are the shows: