Thursday, January 28, 2010

New Season = New Fashion Videos!

As a part of my Masters degree, I was given the coolest project: To research the use of online videos in the fashion industry...and fashion online marketing in general. As it turns out, I now wait eager every season to see what new videos fashion houses come up with (and what new microsites/platforms they build) to promote their new collections!

Here are 2 fresh ones:

First Spring: A collaboration between Prada & Chinese artist Yang Fudong




You can also go to its website:
Prada.com/firstspringmovie

Aint Nothin' Like The Real Thing:
YSL Homme A/W '10-'11 by Bruce Weber


One of the main discussions that I had during my research last year was that high fashion cannot be funny- Funny as in creating Virals the way Fast Moving Consumer Goods companies can..... but I guess this video just proves everyone wrong.
Fashion can be funny, but in style & with wit!


... and some curious little videos that I missed last season:

Michael Stipe for Maison Martin Margiela:


Chanel Stop Motion Film for V Magazine:

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